Search Engine Optimization (SEO) and Search Engine Marketing (SEM)
Search engine optimization (SEO) is the process of improving search results from popular search engines such as Google or MSN. Generally, the higher up a site appears in the search results list, the more Search engine viewers will click on it. SEO may target different kinds of searches, and may involve many keywords depending upon the market the campaign is being developed for.
As an Internet marketing strategy, SEO focuses on how search engines work and what people search for. Optimizing a website primarily involves editing its page content and structuring the code to increase an individual pages relevance to specific keywords.
Designer Web's SEO services include:
- Review of your site content or structure
- Keyword research
- Technical advice on website: for example, redirects, error pages, use of JavaScript
- Content development
- SEO training
- Expertise in specific markets and geographies.
- Initial SEO and then quarterly reviews
- Google Analytics installation and interpretation
PPC Search engine marketing (SEM) is a form of Internet marketing that seeks to promote websites by increasing their visibility. Pay Per Click (PPC), gets you a steady stream of potential customers but each customer is a click that comes out of your adverting buget.equired you to pay PPC SEM methods include: paid placement, and paid inclusion.
Designer Web's SEM services include:
- Setup and ongoing optimization of your paid search accounts
- Optimize accounts for your profitability & business metrics
- Improve website conversions with landing page usability studies and aggressive testing
- Lower click charges with click fraud monitoring
- Increase visibility with setup of accounts in appropriate vertical search engines
- Custom monthly detailed reporting with dedicated account management
